Issue 4
Our fourth report in our Path to the 2024 Presidential Election series examines attitudes toward Corporate Political Action.
Americans, our results show, do not want corporations to take positions on social issues, but there are differences along partisan lines:
- Only 27.8% of respondents believe corporations should take stances on social issues.
- Many more Americans believe corporations take stances on social issues as a marketing tactic (70.9%) rather than because of sincere beliefs (33.5%).
- Democrats are more likely to agree that corporations should take stances on corporate issues (39%) than Republicans (23.3%), and partisans perceive themselves as closer in beliefs with different sets of companies.
- Differences in support for corporate activism exist between racial and age groups, but less-so among gender and income groups.
About the Path to 2024 Report Series
PRL’s Path to 2024 report series is a new monthly chronicle covering partisan attitudes of Americans in the lead-up to the November 2024 presidential election. Each month, we focus on a different salient issue affecting voters and analyze public attitudes from our weekly public opinion poll. We will take on topics ranging from attitudes toward policy issues, such as immigration, to the health of our democracy. Backed by hard data, we hope to inform and dispel myths about what everyday Americans really believe. The reports are produced and written in clear language by PRL political scientists.